MICROSOFTHoliday Campaign Toolkit
Microsoft Store Studio creates an annual toolkit for its holiday campaign for Microsoft.com to highlight key products for consumers. The toolkit was created to support and inspire internal and external creatives to produce the wealth of assets needed to support Microsoft Holiday commerce. I supported this effort along with a creative director, art directors, and other designers to concept and create this toolkit.
Light up the season
The creative concept focused on light effects and dimensional shimmer, and was subtly inspired by the adaptive nature of AI. We used small 3D digital glass elements to bring emphasis to products and headlines. The palette was vibrant but grounded in deep tones that were inspired by dusk skies and auras.
Many considerations went into how the Holidays were conveyed while making sure the campaign assets had relevance in global markets.
